After millions of successful online survey completions, we can confidently assert that there is no single solution for capturing high-quality B2C and B2B data. Instead, Insight Wave Research addresses fraud through a continually evolving mix of proven strategies. These include our proprietary anti-fraud system (translated into 33 languages and integrated at every stage of a respondent’s journey), unique sample stratification, and responsive, transparent partner relationships. This approach enables us to consistently deliver the industry’s most reliable insights.

Pre-Survey Quality Checks
Insight Wave Research award-winning INSIGHT BOX® is the industry’s only anti-fraud process that integrates continuously updated internal security intelligence and AI with leading third-party anti-fraud solutions. INSIGHT BOX is a proprietary combination of advanced technology, adaptive community strategies, and unmatched quality controls. These controls leverage both qualitative and quantitative measures to create an Insight+ Quality Score, which evaluates a respondent’s profile accuracy and real-time attentiveness. There is no room for compromise: respondents who do not meet the criteria are terminated. INSIGHT BOX eliminates fraudulent activities seamlessly and in real time, all without relying on cookies or personally identifiable information (PII).

In-Survey Quality Checks
INSIGHTB TM, Insight Wave Research in-survey pattern recognition technology, is at the forefront of innovation. This advanced surveillance system monitors surveys in real time to detect anomalies indicative of fraudulent behavior while ensuring statistical relevance. Watchdog complements INSIGHT BOX by intelligently matching panelists with surveys they are most likely to complete. Powered by a proprietary machine-learning engine and unique algorithms, this technology enhances engagement and delivers census-representative samples to clients. Additionally, the process incorporates a randomization component (e.g., topical) to prevent the statistical biases that are common with other online sample providers.

With these cutting-edge solutions, Insight Wave Research continually raises the bar for quality, reliability, and actionable insights in the industry.